Story – MTN


Ringing in more revenue and creating a culture of service by investing in employee knowledge and confidence through microlearning.


South Africa’s largest mobile network operator in Africa and the seventh largest in the world.

Improve customer service and grow revenue across MTN’s Branded Retail Channel by delivering learning effectively, closing knowledge gaps and improving retention.

Delivered microlearning and reinforcement to 2 500 sales and support employees within the stores, the outbound call centre and telesales centre enabling them to be more knowledgeable and customer-centric.

We have partnered with MTN on a number of large scale, key strategic learning programmes related to topics such as business playbooks, products, systems, processes and service. We recently implemented a Customer Value Management learning solution focused on products, systems and business processes and are currently measuring the business impact.
Here's what our client had to say

The MTN Group has used Ceed on a number of projects that required the ability to take specialist material and recreate it as learning material. The Ceed team is truly excellent at analysis, synthesis and defining the perfect balance of digital and classroom material and on the job performance support tools around the true areas that need to be learned versus superfluous information and based on learning and business objectives.

- Adele Smith
Learning Solutions Manager, MTN Academy
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