Ringing in more revenue and creating a culture of service by investing in employee knowledge and confidence through microlearning.


South Africa’s largest mobile network operator in Africa and the seventh largest in the world.

Improve customer service and grow revenue across MTN’s branded retail channel by providing sales and support staff with access to microlearning across a large portfolio of dynamic products.

Delivered training and reinforcement to 2 500 sales and support staff within the stores, the outbound call centre and telesales, enabling them to be more knowledgeable, customer-centric and business-savvy.

We have partnered with MTN on several large scale, key strategic learning programmes related to topics such as business playbooks, products, systems, business processes and services.  We implemented a Customer Value Management learning solution focused on products, systems and business processes in October to December 2018 and are currently preparing to gather data to measure the business impact.

Here's what our client had to say

The MTN Group has used Ceed on a number of projects that required the ability to take specialist material and recreate it as learning material. The Ceed team is truly excellent at analysis, synthesis and defining the perfect balance of digital and classroom material and on the job performance support tools around the true areas that need to be learned versus superfluous information and based on learning and business objectives.

- Adele Smith
Learning Solutions Manager, MTN Academy
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